Messages, reviews and results
Reading your analytics
Guests, emails and welcome page activity, and what a click means.
Analytics has three tabs: Guests, Email and Welcome page. Pick the last 7, 30 or 90 days, or a range of your own up to 90 days, and every tab follows it. Nothing appears until the first sign-in.
Guests. Wi-Fi sign-ins, guests, new guests and your email opt-in rate, with charts of sign-ins each day and new against returning guests.
Email. Sent, Delivered, Clicked and Click rate for the messages your automations and campaigns have sent, with charts by day and a table by message, so you can see which one is doing the work.
Welcome page. Page views, views with a click, the click-through rate, and which links get clicked.
There is no open count, on purpose. Opens are measured with an invisible tracking image, which needs consent from the reader under UK rules, and Apple opens messages automatically for many iPhone and Mac readers whether or not anyone looked. Clicks are the number to watch.
A click means somebody followed a link. Automatic link checks by email security software are left out, and a guest who taps several links counts once.
Where a figure comes from too few people to mean much, it is shown as a count rather than a percentage.
If this did not solve it
Send us a message. Tell us the venue name and what you were doing when it went wrong, and a person will reply.