Reading your email numbers

Analytics covers the messages your automations have sent. Nothing appears until the first one goes out.

Five figures at the top: Sent, Opened, Clicked, Open rate and Open to click. Then two tables, one by period and one by message, so you can see which automation is actually doing the work.

Group by Day, Week or Month using the pills at the top. Week is the default.

Open rate is the least trustworthy number on the page. Opens are counted with an invisible image in the message. Apple opens messages automatically for a lot of iPhone and Mac readers whether or not a person ever looked, so your open rate reads higher than genuine interest. Watch clicks instead.

A click means somebody followed a link. We cannot yet tell you which link, only that one was followed.

There is no export here, no date picker and no chart. It is a table you read, not a report you download.