Margovy is a stronger fit when
Independent venues that want a supplied setup path, clear subscription price and built-in follow-up presets.
- Simple independent-venue package
- Transparent VAT-inclusive tiers
- Built-in printed QR workflow
Evidence checked 6 September 2026
Margovy vs Purple
Margovy is built around a small venue buying and running the service itself. Purple publishes a much broader enterprise platform.
Purple is a stronger fit when
Larger estates that need hardware choice, verified data, advanced analytics, integrations and personalised journeys.
- Enterprise analytics
- Broad hardware support
- API, webhooks and personalised journeys
Feature comparison
What is live, documented or still unclear
Margovy availability comes from the current product. Purple availability comes from the vendor's public pages. A missing public claim is marked unclear rather than treated as absent.
Branded guest Wi-Fi page
Margovy
Purple
Marketing consent record
Margovy
Purple
Public evidence unclear
Compliance and verified data claims are published, but the reviewed sources do not establish a comparable consent audit record.
Customer profiles and visit history
Margovy
Purple
Visit-triggered email automations
Margovy
Purple
Review requests and private feedback
Margovy
Purple
Public evidence unclear
Private surveys are available as an add-on, but the reviewed source does not establish a comparable automated review-request workflow.
One-off email campaigns
Margovy
Purple
Saved customer segments
Margovy
Purple
Public evidence unclear
The reviewed sources do not establish a comparable native saved-segment builder.
SMS campaigns
Margovy
Purple
Public evidence unclear
Reviewed public plan evidence does not establish an SMS campaign product.
Customer API and prebuilt integrations
Margovy
Public evidence unclear
No customer-facing API or connector catalogue is currently published.
Purple
Vendor documents it
Connectors, API and webhooks are documented for higher plans.
Multi-location management
Margovy
Purple
Vendor documents it
Purple markets Capture and Engage for multi-site and enterprise use.
Print-ready QR and physical materials
Margovy
Available now
Downloadable print QR, a materials catalogue and £20 new-customer credit.
Purple
Public evidence unclear
Reviewed public evidence does not establish printed collateral.
Pricing
Compare the published cost and what it covers
Prices use each supplier’s published currency and billing basis. Competitor tax is left unstated where the supplier does not publish it. Ask for a current quote before buying.
Margovy
Grow
£29 a month or £290 a year
One small venue. VAT included. Venue size can add £10 or £20 a month.
Plus
£49 a month or £490 a year
One small venue. VAT included. Includes five automations and reviews.
Max
£69 a month or £690 a year
One small venue. VAT included. Includes saved segments. Campaigns and SMS remain planned.
Purple
Connect
Free
Branded guest Wi-Fi entry tier.
Connect+
£10 a month
Purple Hub and Shield are listed. Tax basis is not stated.
Capture and Engage
Custom quote
CRM, journeys and advanced analytics are sold through quoted plans.
Common questions
Choosing between Margovy and Purple
These answers use public evidence reviewed on 6 September 2026.
Is Purple cheaper than Margovy?
Purple has a free Connect plan and publishes Connect+ at £10 a month. Its Capture and Engage products use custom quotes, so a full like-for-like price cannot be calculated from public figures.
Is Margovy an alternative to Purple for one venue?
It can be when the job is branded guest capture, a customer list, preset emails and review follow-up. Purple is the stronger published fit for advanced analytics, broad integrations and enterprise estates.
Does Margovy support multiple venues?
The current Margovy offer is for one venue. Purple documents multi-site and enterprise capabilities.
Vendor claims have not been independently tested. Unknown means the reviewed public sources did not answer the question.