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Fitness

More members. Better retention. Stronger brand.

Membership growth and retention marketing for gyms, studios and wellness brands.

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Rated 5/5 by clients
· Senior-led · Cancel monthly · UK-based

Why fitness?

We understand your market.

Fitness marketing is a retention game as much as an acquisition one. We build programmes that fill your gym, studio or platform with new members — and then keep them engaged, attending and paying month after month. From local SEO and paid ads to email automation and referral programmes, every channel works together.

The challenges

Sound familiar?

01

High member churn, especially after January peaks and summer drops

02

Competing with low-cost chains, boutique studios and home fitness platforms simultaneously

03

Social media that showcases the facility but does not drive trial sign-ups

04

No automated follow-up for lapsed members, trial attendees or enquiry drop-offs

Our approach

How we tackle it.

Dominate local search with optimised Google Business Profile, location pages and review strategy
Run geo-targeted paid campaigns with offers timed to seasonal demand patterns
Build automated email and SMS flows for trial conversion, member onboarding and win-back
Create a referral programme with proper tracking and incentives that actually work
Set up dashboards that show cost per member and lifetime value by acquisition source

What you get

The outcomes.

Lower cost per new member through better targeting and conversion optimisation

Reduced churn through automated engagement and win-back campaigns

Higher trial-to-member conversion rates from improved follow-up sequences

A clear picture of which channels deliver the most valuable members long-term

Ready to grow?

Let us audit your membership funnel — free, no obligation, and you keep everything we find.

Rated 5/5 by clients
Always committed, highly skilled, and a team player looking to help and develop those around him.
S
Simon Turner
Marketing Director, Clothes2Order

Ready to grow?

Tell us about your goals. No budget is too small.

Get in touch

Free audit · Custom quote in under 1 hour · No budget too small